What is LicenseLink
ActiveComply has created LicenseLink, a comprehensive link that houses licensing information, state-specific disclosures, branch information, and more to help employees acheive consumer compliance on digital assets like social media profiles and websites. Each licensed employee will have a personalized licensing link incorporating their individual licensing information from NMLS Consumer Access.
LicenseLink incorporates this NMLS Consumer Access data set on a weekly basis, ensuring that listed licensing information is consistently up to date for set-it-and-forget-it compliance.
Your institution may be utilizing LicenseLink to meet state licensing requirements and to satisfy other compliance concerns on social media and websites.
Where can I use LicenseLink?
Below are the general categories for the various types of "digital assets":
Limited-bio social media - social media profiles that have a smaller character allotment than other social media platforms. Examples of Limited-bio social media include: Twitter/X, Instagram, and TikTok.
Full-bio social media - social media platforms that allocate larger amounts of characters for the About/bio section on a profile. Examples of Full-bio social media include Facebook, YouTube, Zillow, etc.
Websites - may include corproate website landing pages owned and controlled by the financial institution or customized websites controlled by the individual licensed employee or a webmaster of the employees choice.
It can be difficult to comply with all federal and state-by-state licensing disclosure guidelines on Limited-bio social media given the character count restrictions on social media profiles. ActiveComply created LicenseLink to better accommodate compliance requirements on Limited-bio social media.
Each individual LicenseLink may be utilized on Limited-bio social media profiles, Full-bio social media profiles, or Websites. However, a compliance best practice may be to include any required disclosures on the Full-bio social media profile and Website footer directly since character space is not as restricted.
Note: LicenseLink is a premium feature and is not automatically enabled for all accounts. ActiveComply administrators should reach out to [email protected] to learn more on how to enable this feature in an account.
Accounts that already have the LicenseLink feature can follow the below instructions for setup.
Setting Up Your LicenseLink
Step 1: Obtain Your Personalized LicenseLink
LicenseLink URLs may be distributed by a member of the company's adminstrative team, but the formating for each URL is the same and can be copied by any user:
https://activecomp.ly/nmls/ + [enter individual NMLS ID]
For example: https://activecomp.ly/nmls/1763717
Step 2: Adding LicenseLink to Digital Assets
After receiving or creating their own LicenseLink URL in the format listed above, users should add the link to any social media profile or website on which they conduct advertising or solicit business. Ideally, the link should be added to a field that allows the link to be clickable for consumers.
Example LicenseLink page:
